Victoria Tourism Bulletin June 2025
Destination BC unveiled the full family of Iconic destination brands, marking a major shift in how British Columbia will be positioned to the global tourism market.
Destination BC unveiled the full family of Iconic destination brands, marking a major shift in how British Columbia will be positioned to the global tourism market.
According to Chemistry Consulting, there were 3,937 hotel and motel rooms in the capital region as of the end of May. Average occupancy for the first five months of the year was at 73%, a 5% increase over the same period a year ago.
May numbers have shown a slight increase from last year. Average occupancy was up by 4.03%, average room rate up by $19.00 and revpar up by $27.47.
Positive Outlook for Summer Tourism: Despite global economic uncertainties and a decline in cruise traffic, tourism executives anticipate a strong summer season.
PacifiCan announces over $4.8 million in funding to attract more visitors to BC and bring BC products to more markets around the world.
Destination Canada has released a first-of-its-kind measurement tool that looks beyond traditional metrics like visitor spending and arrivals to assess the comprehensive benefits tourism brings to Canadians.
The Victoria Conference Centre has announced the facility is beginning 2025 with a near-record number of city-wide conferences booked for the year, following strong performance in 2024.
The year-end numbers are showing a slight increase from 2023. RevPar $195.78 in 2024 compared to $173.16 in 2023; the Average Daily Room Rate $261.28 in 2024 with $246.65 in 2023; and the Average Occupancy Rate 74.93% in 2024 with 70.20% in 2023.
Destination BC released in beta the HelloBC AI Concierge: a powerful ‘chatbot’ tool that enhances visitor servicing on the consumer trip inspiration and planning website, HelloBC.com.