Victoria Tourism Bulletin February 2025
Destination Canada has released a first-of-its-kind measurement tool that looks beyond traditional metrics like visitor spending and arrivals to assess the comprehensive benefits tourism brings to Canadians.
Destination Canada has released a first-of-its-kind measurement tool that looks beyond traditional metrics like visitor spending and arrivals to assess the comprehensive benefits tourism brings to Canadians.
The Victoria Conference Centre has announced the facility is beginning 2025 with a near-record number of city-wide conferences booked for the year, following strong performance in 2024.
The year-end numbers are showing a slight increase from 2023. RevPar $195.78 in 2024 compared to $173.16 in 2023; the Average Daily Room Rate $261.28 in 2024 with $246.65 in 2023; and the Average Occupancy Rate 74.93% in 2024 with 70.20% in 2023.
Destination BC released in beta the HelloBC AI Concierge: a powerful ‘chatbot’ tool that enhances visitor servicing on the consumer trip inspiration and planning website, HelloBC.com.
‘Strong economic driver’: Nearly 1 million cruise ship passengers docked in Victoria this year, says Greater Victoria Harbour Authority.
Michelin Guide announced their One, Two, and Three Key distinctions for hotels. Congratulations to the Fairmont Empress Hotel and the Magnolia Hotel and Spa for receiving One Key distinctions.
The total number of visitors coming to Vancouver Island is down everywhere this summer except in Greater Victoria.
July numbers have shown an increase from last year. Average occupancy was up by 5.42%, average room rate up by $30.86 and revpar up by $44.02.
A recent study conducted by a Canadian company suggests that Victoria is the second most walkable city in the country.