Victoria Tourism Bulletin July 2026
US-resident trips to Canada increased 6.5% in July, reaching 2.7 million. This marked the sixth consecutive month of year-over-year increase.
US-resident trips to Canada increased 6.5% in July, reaching 2.7 million. This marked the sixth consecutive month of year-over-year increase.
Harbour Air’s new route between Victoria Inner Harbour and Seattle Lake Union launched June 11,connecting these two iconic harbour front cities for the very first time.
US-resident trips to Canada increased 10.1% in May, reaching 1.6 million and marking the fourth consecutive month of year-over-year increases.
In April, the preliminary number of international arrivals to Canada (Canadian-resident return trips,combined with US-resident and overseas-resident arrivals) by air and automobile totalled 4.7 million, up3.5% from the same month in 2025.
The BC Government launched the Look West: Tourism Sector Action Plan that positions tourism as a key driver of economic diversification and growth.
In February, US-resident trips to Canada were up 6.1% from the same month one year earlier to reach 959,600, marking the first increase after 12 consecutive months of year-over-year declines.
In January, the preliminary number of international arrivals to Canada (Canadian-resident return trips, combined with US-resident and overseas-resident arrivals) by air and automobile totalled 4.2 million, down 8.4% from January 2025.
The year-end numbers are showing an increase from 2024. RevPar $219.44 in 2025 compared to $195.78 in 2024; the Average Daily Room Rate $281.36 in 2025 with $261.28 in 2024; and the Average Occupancy Rate 77.99% in 2025 with 74.93% in 2024.
Destination Canada reported that Canada’s tourism sector achieved a record-breaking summer in 2025, with revenue between May and August reaching nearly $60B.