Victoria Tourism Bulletins

Victoria Tourism Bulletins

Year-end tourism indicators confirm what we’ve been expecting; 2016 was a terrific year for tourism in Greater Victoria. The accommodation sector realized a 4.0 percentage point increase in average annual occupancy over 2015 which, coupled with an annual ARR that was close to $12 higher than last year, resulted in an almost $15 increase in annual RevPAR. With 145,000+ (8.5%) more passengers making use of the airport in 2016, and almost 249,000 (+4.2%) more passengers making use of BC Ferries Route 1, many more people were on the move in 2016 than in 2015.

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December 31, 2016 by admin

With the arrival of the slower fall/winter tourism season, it’s great to see that, similar to last year, a number of hotels are using this quiet time to invest in upgrades and improvements to their properties. Investments in product and service quality improvements are vital to remaining competitive and meeting visitor expectations. Also, while Greater Victoria’s November occupancy rate is low relative to the summer months, it’s promising to see that the rate is up over six percentage points compared to November of last year.

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November 30, 2016 by admin

It’s great to see the growth in conference activity taking place at the Victoria Conference Centre. Conference delegates tend to spend more money per day and are a valuable target market for our shoulder and off seasons. With Tourism Victoria having recently assumed responsibility for marketing the Victoria Conference Centre, the potential to continue growing this sector is very strong.

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October 31, 2016 by admin


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