March 2019 - Plateau in Tourism Performance

As predicted by industry leaders, tourism performance data is showing a leveling off of the very significant growth that we witnessed in 2018. The numbers are still strong, and we expect that the rest of the year will follow this growth plateau pattern, providing operators with another year of strong results.

  • Destination Greater Victoria has awarded the 2019 Miracle Award to Deirdre Campbell, Managing Director, Beattie Tartan Canada, while the 2019 Lifetime Member Award was presented to Paul Hadfield, Owner and Publican of Spinnakers Gastro Brewpub & Guesthouses. Both of these individuals are long-time tourism industry leaders in Victoria who have made significant contributions to tourism in this community. Congratulations to Deirdre and Paul on this well-deserved recognition!
  • According to Destination BC research international visitor arrivals to B.C. increased 2.1% during the first two months of 2019. Growth was led by the U.S. (+2.2%) and Asia-Pacific (+2.8%).
  • Mark your calendars for Tourism Week, May 26 to June 1. Join tourism colleagues and organizations from across Canada in celebrating tourism’s contributions to the national economy. You can support the cause by sharing community tourism activities on social media using the hashtags #BCTourismMatters and #TourismMatters and by sending DBC and TIABC photos, videos and stories for their power of tourism initiatives.
  • The Greater Victoria Sport Tourism Commission has had a very successful first year in operation. Launched in April 2018, the GVSTC sponsored many key events including the Rugby Canada Women’s Sevens, the World Rowing Coastal Championship and the 2019 IIHF World Junior Hockey Championships. The support, financial and logistical, of the GVSTC helps to ensure that these events come to Victoria, build awareness of the City as a sport hosting destination and build the region’s shoulder and off-season tourism business.


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