Kootenay Rockies Tourism Association

The Challenge

When the Kootenay Rockies Tourism Association initiated the search for a new Chief Executive Officer, the Board recognized that this was a pivotal moment for the organization. Adding to the complexity, the outgoing CEO had been in the role for over two decades, creating a significant leadership legacy and a high bar for succession. Replacing a long-tenured and well-established leader brought both opportunity and risk, making it especially important to find the right fit.

The role required more than strong executive leadership—it called for someone who could step into a highly visible position, navigate the complexity of a large and diverse geographic region, and quickly build credibility with a wide range of stakeholders. With partners spanning communities, industry operators, and government, it was essential to find a leader who could balance strategic vision with collaboration and advocacy.

The Board was seeking a CEO who not only understood the tourism sector, but who could also represent the region with confidence at both the provincial and national level, while thoughtfully building on the foundation that had been established over many years.

Our Approach

We approached the search as a collaborative and highly tailored process, working closely with the Board to fully understand the organization’s mandate, culture, and leadership priorities. Through in-depth consultation, we developed a clear profile of the ideal candidate—someone who could lead with both strategy and authenticity, and who would be a strong fit for the organization and the region it serves.

From there, we designed and executed a targeted search strategy that extended well beyond traditional recruitment channels. Our outreach focused on identifying and engaging experienced leaders across tourism, economic development, and adjacent sectors, many of whom were not actively seeking new opportunities. This proactive approach allowed us to build a strong and diverse candidate pool.

Throughout the process, we placed a strong emphasis on communication, transparency, and respect for all involved. The Board was kept informed and engaged at each stage, and candidates were guided through a professional and thoughtful experience. As we often hear from our clients, “the process was seamless, professional, and gave us confidence we were making the right decision.” That level of care and rigour is central to how we work.

The Outcome

The search resulted in the successful appointment of a CEO who brought a compelling combination of sector expertise, leadership experience, and relationship-building capability. The Board was presented with a highly qualified shortlist, providing the opportunity for meaningful discussion and a confident final decision.

The successful candidate demonstrated a clear alignment with the organization’s values and strategic direction, along with the ability to engage effectively with stakeholders across the region. From the outset, they brought a thoughtful and collaborative approach to leadership, positioning them well to step into the role and make an immediate impact.

The Impact

With the new CEO in place, the Kootenay Rockies Tourism Association is well positioned for its next chapter. The organization has strengthened its leadership foundation and reinforced confidence among its Board, partners, and stakeholders.

Beyond the successful placement itself, the search process contributed to a renewed sense of clarity around leadership expectations and organizational priorities. The Board moved forward with confidence, knowing the decision was informed by a thorough, inclusive, and well-executed process.

Today, the Association continues to advance its mandate with strong leadership at the helm—supporting sustainable tourism growth and promoting the Kootenay Rockies region as a destination of choice.