Following a comprehensive national search that attracted more than 50 applicants, the Board of Directors of Tourism Kelowna is pleased to announce the appointment of Cassandra Zerebeski as its President & CEO. Zerebeski is a seasoned destination leadership executive with more than 25 years of experience guiding tourism organizations and public-private partnerships across British Columbia’s resort and regional visitor economies and will join the Tourism Kelowna team effective May 21, 2026.

“Our CEO recruitment efforts drew an exceptional field of talented candidates from across the country, vetted by a Board task force and third party recruitment organization, on behalf of our entire volunteer Board of Directors” said Kelly Watt, Chair of Tourism Kelowna’s Board of Directors “After extensive review and research, the task force delivered their recommendations to the Board, which selected Cassandra Zerebeski based on her deep roots in British Columbia’s tourism industry, her proven record of collaborative leadership, and her demonstrated ability to advance destinations as drivers of economic vitality and community well-being. We are grateful to the Board recruitment task force for their commitment and serious attention to this matter and to the Tourism Kelowna team for their leadership and consistency during the interim and transition. We are confident Cassandra will lead Tourism Kelowna into its next chapter of growth, further building and positioning Kelowna and the Central Okanagan as a must-visit, four-season destination. Our volunteer Board is excited to support Cassandra and her exceptional team of staff and volunteers.”

To read the full press release go to www.tourismkelowna.com