July 2018 - Millions More in July Room Revenue

Despite some softening of ferry and cruise ship passenger traffic, Victoria’s accommodation sector experienced an almost 3.7% increase in July occupancy compared to last year and a $28 increase in RevPAR. For the 40 properties participating in the Tourism Bulletin, this increased RevPAR represents an additional $3.84 million in revenue compared to July of last year.

  • At just past the mid-point of 2018, the Conference Board of Canada is projecting that overseas visits to Canada will increase by 6.7% over 2017, reaching over 9 million visitors. The highest rate of growth is for visitors from Mexico and China. Although overnight visitors from the U.S. are expected to be dampened somewhat by high gas prices, visitors from the U.S. are still projected to increase by 3.4%. Overall, Canada is expected to see a 2.6% increase in tourism activity this year.
  • A reminder for members of Tourism Victoria that a special meeting related to amendments to Tourism Victoria’s Constitution and Bylaws will take place at the Cineplex Odeon Cinema on Wednesday, Sept. 12th at 2:45 pm. Following the meeting, members are invited to attend Tourism Victoria’s Annual Open House from 4:00 – 6:00 pm at the Corporate Office located at Suite 200, 737 Yates Street.
  • In an article on the AdventureStudentTravel.com website entitled ‘9 Most Important Travel Trends for 2019’, it was noted that after being named “T+L’s 2017 Destination of the Year, Canada's tourism scene certainly did not slow down in 2018 and is only looking to gain more momentum in 2019. An incredible fusion of cultures, an even more incredible fusion of culinary delights, and some of the most breathtaking natural scenery in the entire world will greet you at Canada's doorstep, and trust us, none of the above will disappoint!”. Such a ringing endorsement is sure to attract more student and other travelers to our destination over the coming months.

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