April 2019 - Strong Tourism Results Continue

Although we are seeing a little softening of occupancy numbers in the larger, upper tier accommodation properties compared to last year, performance is still very strong and we expect the tourism season results to be close to the 2017 and 2018 seasons.

  • The Canadian government has launched a new Federal Tourism Growth Strategy designed to boost international visits to Canada during non-peak seasons and get visitors to see the country beyond Canada’s biggest cities. The plan includes a $58.5 million Experiences Fund that will be distributed over two years to help communities create or improve tourism facilities and experiences. Destination Greater Victoria is pleased to see the investment and support for the sector and hopes to access some of the funds to support its goals of building off-season business.
  • As part of Tourism Week, May 26-June 2, the BC Provincial Government announced $200,000 worth of one-time grants available to the tourist destinations around the province to support emergency preparedness marketing. Specifically, organizations are expected to use this funding to help keep visitors, and potential visitors informed about emergencies such as wildfires and floods, and to help alleviate any misperceptions that travellers to the province may have regarding their safety.
  • Deuce Days returns to Victoria this year, July 18-21 in the Inner Harbour and on the Legislature grounds. Over 1,200 classic, pre-1952 vehicles will be on display, 500 of which are “Deuces”, with car owners travelling from all over Norther America and even as far as Australia and New Zealand to participate. Mark your calendars for this spectacular event!

 

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