December 2017 - 2017 Tourism Performance Something to Smile About!

Nanaimo tourism operators and stakeholders should be pleased with the 2017 performance of the tourism sector as almost all indicators show strong year-over-year growth. Ferry and airport passenger volumes, in particular, were up quite a bit. In turn, the accommodation sector benefitted, recording an overall annual occupancy rate of 71% - which compares to a projected national rate for 2017 of 64%.

  • Registration is open for the BC Tourism Industry Conference! This important industry event is taking place in Kelowna, March 7-9, 2018. Visit www.bctourismconference.ca for details and to register.
  • The number of visitors from China coming to B.C. and Canada has been growing steadily for quite some time. This growth could increase significantly given the recent agreement (Jan. 24, 2018) reached between the Province of BC and WeChat in China to promote tourism in B.C. WeChat has 900 million plus daily active users and is the largest social networking app in China. This agreement kicks off the Canada-China Year of Tourism and is expected to create opportunities that will benefit B.C.’s tourism operators.
  • In December, Tourism Vancouver Island (TVI) announced the launch of a project to track key tourism data at a local level, with the goal of improving awareness and increasing economic activity driven by visitor spending. The project is being done in partnership with about a dozen Island and Sunshine Coast DMOs. It will result in the development of a common tourism data management and analysis system, which will facilitate regional data aggregation and comparison. The research will focus on three key performance indicators including awareness, desirability, and Net Promoter Score – which is the likelihood of recommending a destination. The project will begin with gathering indicator data by surveying BC and Alberta residents who are the primary target markets for Vancouver Island and the Sunshine Coast.

 

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